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Godfrey native Don Lanier runs Pearl Pro Audio, an event production, sales and systems integrations business. The business’ client list includes Max Weinberg’s Big Band, pictured.
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Pearl Pro Audio custom builds power pagodas for outdoor power distribution. The Alton Amphitheater uses the pagodas to provide electricity to vendors.
GODFREY — Godfrey native Don Lanier of Pearl Pro Audio is looking for a few new customers.
“We serve the residential, commercial and religious as well as educational and entertainment markets,” Lanier said.
Pearl Pro Audio is a full-service event production, sales and systems integrations business serving churches, schools, restaurants, sporting events, fairs, festivals or anyone needing audio, lighting, video, power or A/V systems and equipment. The business also sells acoustic panels and materials and can design an acoustical system to improve a church or workspace.
“We’re a business that takes the details and turns them into a finished product for our clients who need a fair price,” Lanier said.
A systems integrator and designer, Lanier has been in the business for nearly 40 years working from his home office, where he takes appointments, meets with clients or visits the client’s location and works out the details of their needs. He uses CAD and software tools such as EASE and SMARRT.
“We don’t just sell a box; we try and educate our customers to their needs and design a solution for it; we show them what’s really needed and why. I believe it’s in my and their best interest to teach and gain the client’s trust,” Lanier said. “Once you’ve gained a client’s trust, you’re a trusted part of their business or organization. You’re not just the person who sold them a system, but someone they rely on.
“We also provide full training courses on everything we sell, or if you bought it elsewhere and need the technical training we can do that,” he said. “We can design a training manual or program for your employees, volunteers and operators.”
Lanier’s company reopened the Wildey Theatre in Edwardsville and helped the city of Alton establish the new Liberty Bank Amphitheater with design and installation of the electrical breakouts and rigging, as well as operating the sound for the first few years for many events.
In addition, Lanier said his company ran sound for Argosy Casino’s Aces Showroom when the casino first came to Alton and provided power systems for the St. Louis Olympic Festival.
“We provided power for the pope’s visit to the St. Louis Basilica, and our list of clients includes Max Weinberg’s Big Band, Dolly Parton, the International Steel Guitar Convention and hundreds more,” he said.
“In 1999, I was asked by a local church to help straighten out the sound and I became very interested in the faith and eventually was baptized,” he said. “It has changed my life. I attended Landmark Worship Center, where I met many great people of faith, and it has focused me more on helping churches to get the message across. The Word, if it can’t be heard clearly, is lost, and that’s where I come in.”
Lanier said no matter the question or need — if it’s an audio-lighting, video-audio or power-related, his company has a solution to fit anyone’s budget.
Pearl Pro Audio primarily serves the River Bend and rural areas. For information, “like” them on Facebook at Pearl Pro Audio, email firstname.lastname@example.org, visit https://www.linkedin.com/in/pearlproaudio or call (618) 709-6426.