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On July 26, Jay Love will perform as the R&B/Hip Hop act at Alton’s annual Big Gig local music show.
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When it came to choosing his performing moniker, Alton native Bryant “Jay Love” Lovett wanted something to represent what he, as an artist, is about.
“There is definitely a positive message in all of my music,” Lovett, 27, said. “My songs, especially on this new release, are all very personal. Life, love and relationships form the basis of my music.”
And people are listening. On July 26, Jay Love will perform as the R&B/Hip Hop act at Alton’s annual Big Gig local music show. Jay Love will be the first musician in his genre to perform at the festival.
“I perform with backing tracks, which is something different than what people usually see at these shows,” he said. “I like the idea of being different. I am working on putting together my own band also, though.”
The artist will be performing tracks from his new CD, “Finally Reloaded,” released in April. It actually is his third release, following his first EP, “Heartbreak Hotel,” and an earlier version of “Finally” released last fall.
Check out the video of the first single, “Ready or Not,” here! https://www.youtube.com/watch?v=60B-VHekNCk
“The title for ‘Finally’ came about because I had been part of a group, and over time the other members had their own things going, and I kind of played in the background for a while,” he said. “Now, it is ‘finally’ my time to stand out there on my own and do my own thing.”
His music, self-described as a modern form of R&B, has been performed at local talent shows, CD release parties, and played on the airwaves, such as St. Louis radio station HOT 104.1 FM.
“You know, every time they have played my music, I have never caught it,” he said, laughing. “I am still waiting for that feeling you get the first time you hear yourself on the radio.”
Jay Love has been into music since the age of 7. For several years, he was a member of the Lovett Boyz with his younger brother and two cousins. Once Lovett decided he wanted to pursue music as a way of life rather than just a pastime, he made the decision to start a solo career.
“The love of music really pushed me to go out on my own,” he says.
Derrick Richardson of Alton has taken Jay Love under his wing and serves as the musician’s management through DC Productions.
“I met him last January at a mutual friend’s house,” Richardson said. “He was there recording and I asked him if he wanted to work together. I volunteered my services to help get him some exposure and advance his music career.”
“Finally Reloaded” and other releases by Jay Love can be found on iTunes, Amazon, Google Play, and through his Twitter account (therealjaylove) and Instagram and Facebook accounts (jaylovemuzik). Physical copies are available as well as downloads. You also can reach Jay Love through email at email@example.com or booking information at (314) 643-8303.
The Big Gig festival will take place beginning at 5 p.m. on Third Street in Downtown Alton, with local acts ranging from classic rock to punk rock to the blues and more. Jay Love’s set begins at 8:30 p.m. Admission is free, and concertgoers will have the opportunity to help their favorite Big Gig artist win the chance to perform at Riverport Amphitheater during the Mississippi Earthtones Festival in September.
For more information on the Big Gig show, call (618) 463-1016.