GODFREY — Brad Beck is bringing music to Greater Alton this winter with the Coors Light 6 Pack Concert Series.
Beck is president of the Alton-Wood River Sportsmen’s Club. He started the club’s summer Music Fest in August 2013 to replace a carnival that had “faded away.”
“The first year was hugely successful,” Beck said.
Now, he wants to extend the music through the winter.
“We decided to have it January through March, when it’s cold outside and people don’t have anything to do,” he said.
His relationship with St. Louis radio personalities Mason and Remy Bobby Bones from 93.7 The Bull enabled him to bring in national acts such as Big & Rich last year.
The 6-Pack Series will feature two bands each night, an opening act and the main event. The music fests have featured country in the past but Beck is expanding the genres to draw in more people.
The first show is Jan. 17 and features Silver Bullet, “rated the number one Bob Seger tribute band by Rolling Stone,” Beck said. Local band Mars Needs Guitars will open. The four-piece band specializes in classic rock, psychedelic rock and blues as well as original music.
Dogs of Society, an Elton John tribute band, closes out the month of February. Acoustic guitar duo Lanny and Julie opens, playing songs from the 1960s to the present day.
“This is one of my favorites,” Beck said. “He (John Gore) even looks like Elton John.”
Country music will wrap up the concert series with the Glendale Riders’ new show, Strait Country, opened by Ridin Shotgun.
“The Glendale Riders added a steel guitar player and a keyboardist to do this show,” Beck said. “You can’t do George Strait without steel guitar. And we’re really lucky to get Ridin Shotgun with Dave Horton and Tim Campbell.”
Beck said indoor concerts have a different feel than a band playing in a bar.
“When you’re indoors, it’s a full production. It has more of a concert feel. The key is the professionalism of the production.”
Each venue seats 300 to 350. Tickets can be purchased at the Sportsmen’s Club and range from $10 to $35 per ticket. Beck said the Glendale Riders show is already half-filled.
If you go
• Jan. 17, 7 p.m., Silver Bullet, (a Bob Seger tribute band), opened by Mars Needs Guitars
• Feb. 28, 7 p.m., Dogs of Society, (an Elton John tribute band), with special guests Lanny and Julie.
• March 28, 7 p.m., Strait Country, (a George Strait tribute band) with The Glendale Riders, opened by Ridin Shotgun
General admission – $10
Table seating – eight for $100
VIP seating – $35
Tickets can be purchased at the Alton-Wood River Sportsmen’s Club, 3109 Godfrey Road. For information, call (618) 466-3042.