1 of 2
United Methodist Village assisted living resident Jo Kay Butkovich participated in Project 1310.
2 of 2
Another participant in the project was Mary Neal.
GODFREY — Residents of The United Methodist Village, a senior living community, participated in a nationwide challenge to surpass 1,310 miles of cardiovascular exercise between Feb. 17 and March 18.
The United Methodist Village achieved a total of 3,087.54 miles during the four-week period. The community was one of 57 senior living communities managed by either Life Care Services or CRSA throughout the United States to participate in the challenge. The challenge, Project 1310, was inspired by Elizabeth Proffitt, marketing and sales director at a community managed by Life Care Services in Reading, Pa. After the untimely death of her husband in 2005, Proffitt sought a way to overcome her grief. With the help of a friend and the support of her employer, she made it her goal to complete 50 marathons in all 50 states before the age of 50. She completed her quest in the fall of 2013 at the age of 49. Project 1310 is named in recognition of the number of miles Proffitt ran in 50 marathons: 1,310.
Life Care Services or CRSA, both LCS Companies, provide management services to 120 senior living communities throughout the United States.
“I really enjoyed Project 1310. We kept track of our miles each day and that really kept me motivated,” resident Kathy Carroll said. "Project 1310 fit right in with our lifestyle here at The United Methodist Village.”
Project 1310 guidelines allowed participants to log their 1,310 miles by walking, running, swimming or other cardiovascular exercise. Residents recorded their mileage using pedometers or other measuring devices for one month. A special Internet site was created containing Project 1310 information, including motivational videos recorded by Proffitt, a performance-tracking database and a display of systemwide results. Project 1310 achievements will be recognized locally and national basis.
According to Liz Bush, senior vice president/director of senior housing marketing and sales for LCS, Project 1,310 reflects the culture of wellness and fitness at LCS, which promotes Eight Dimensions of Wellness: intellectual, physical, emotional, social, spiritual, environmental, vocational and health services.
Through Project 1310, thousands of seniors have reaped the physical, emotional, cognitive and social benefits that exercise can provide, Bush said. The program built a sense of competition and camaraderie in the 58 participating communities.