Great things come in threes. The Three Stooges. Three Dog Night. A three-ring circus (as long as there are no mistreated animals, of course). A knife, fork and spoon (never a bad thing; I’m always hungry!). The Star Wars prequel trilogy (Okay, so maybe not everything that comes in threes is great).
When it comes to AdVantage News, we are pretty excited about the number three. This week, we kicked off our Edwardsville/Glen Carbon edition of AdVantage News, the third in our growing family of publications for the area.
Just like our already-established Granite City edition, this new paper is autonomous … the stories, the photos, the calendar and the classifieds all are geared toward and originating from the Edwardsville and Glen Carbon region. We understand that readers want to learn about what is going on in their own back yard. We also have a growing team of writers and photographers from the Edwardsville area, and I am confident our readers will enjoy what they have to offer.
The model this new publication will follow is the same foundation the Riverbend and Granite City editions were built upon. We are more concerned with serving this community than a multinational news agency. We are not owned by a corporation, and we do not have an agenda in mind other than to serve the area. We are not interested in splashing exploitative headlines and doom-and-gloom across our front page on a regular basis. While it is our responsibility to give you the news that affects the area, both good and bad, we believe there is always something positive to find in every story.
We pride ourselves on the fact that we march to the beat of our own drummer: we are more interested in making our articles informative and easy to follow rather than always adhering to stringent AP rules, and from beginning to end, our paper is owned, created, printed and delivered in our area … nothing is outsourced (including control over the content). Best of all, every household receives AdVantage News, safe and dry in their mailboxes, and with this new publication, we will now be reaching nearly 80,000 homes!
As always, we are so very grateful for our readers and advertisers who keep us going, and we are thrilled to be adding the residents and businesses from the Edwardsville area into our family.
Three is a crowd? In some cases, maybe … but when it comes to our paper, we think three is a pretty terrific number.
Share your thoughts and story leads with me at firstname.lastname@example.org.