Amphitheater sponsors pose with Mark McGrath from Sugar Ray during a “meet and greet” at the July 2 concert.
ALTON — As the area eagerly awaits the announcement of the 2015 concert lineup at Liberty Bank Alton Amphitheater, the group behind the concerts says now is the time for the community to get involved.
“We are actively reaching out to businesses, not only for cash sponsorships to increase revenue but also in-kind services, which help us reduce expenses,” Alton Amphitheater Commission Chairman Tom Hawkins says. “The more the business community can step forward with in-kind support for things like printing, rental cars for artists the day of show, hotel rooms for artists, tents and portable restrooms and advertising space such as print, radio, Internet and billboards — to name a few possibilities — the more we can keep our costs down and put those dollars we save into additional events for Alton.”
Robert Stephan from the Alton Amphitheater Commission says the 2014 season, featuring acts such as Kenny Rogers and Sugar Ray, was a success for the city, and Mayor Brant Walker says he is confident 2015 will be even better both in terms of quality and revenue.
“The sponsors from last year are renewing for this year and most of them are committing for multiple years,” Walker says. “The more support we receive in sponsorships and in-kind services, the more concerts and other events we will be able to bring to Alton’s riverfront. More live entertainment and cultural opportunities can only improve the overall quality of life in Alton.”
Walker says no tax dollars are involved, and the city relies on the business community and residents for support to ensure high-profile acts come to the city.
Sponsorship packages are available at the $1,000, $5,000, $10,000 and $25,000 levels.
“We are really excited about the $1,000 level, which offers not only two VIP tickets to each show but also includes your company name on a full-color sign prominently displayed at each event,” Hawkins says. “It’s a good entry level for insurance agents, financial representatives and others who always need to have their name out there.”
Dollar-for-dollar trade for services also is available.
“However much you can supply us with in services, we’ll give that exact amount back in general admission tickets, VIP tickets, promotional opportunities and participation in our advertising program,” Hawkins says.
In 2014, the Alton Amphitheater raised more than $150,000 in sponsorship dollars, not including the remaining two years of Liberty Bank’s three-year, $150,000 title sponsorship agreement.
Stephan says contrary to previous reports, the season did turn a profit.
“We started the season with $58,221.35 cash on hand,” Stephan says. “After all expenses were paid, we ended the season with $148,174.65 cash on hand.”
Anyone interested in sponsoring can call the Mayor’s Office at (618) 463-3500, ext. 3. The complete sponsorship packages can be viewed at http://www.alton-il.com/html/PDF/Amphitheater%20Sponsorship%20Levels%202015.pdf.