ALTON — Whether you are looking to decorate your home in the classic style of the area’s rich history, or update the space with a vigorous and novel approach, New Frontiers Home and Garden Furnishings is ready to help you with any project.
Although the shop, located at 101 W. Third St., was established in 1978, it strives to keep up with trends.
“We always try to keep a fresh look,” Sue Benz, who owns the business with her husband, Ed, said. “If people are looking for quality furniture, we are it.”
In an era where less people are buying homes and instead renovating and redecorating their current space, the store says it has seen an increase in the sale of smaller-scale furniture.
“I’ve never seen so many people redoing rooms,” Sue said. “Dining is the most popular.”
In addition to dining room sets, soft good items such as couches, love seats, ottomans and recliners have picked up, as well. Two companies also are on hand to offer custom work on any wall in the home by adding book shelves and other custom spacing to make the room … “pop.”
An extensive inventory of wall art and accessories is always on hand, as well as an unfinished line of furniture that customers can match to anything they may already have.
“No running around trying to match what’s already in your home is an advantage to the unfinished line,” Sue said.
Ed and Sue attend trade shows in North Carolina every year, where they are able to view upcoming trends in the industry and add to their inventory. However, Sue said she is constantly looking for new pieces that are unique.
“We offer a complete selection of home furniture, all the way down to the little things,” she said.
Even though they now carry other manufacturers, Ed still makes a lot of the furniture right here in Alton at their privately owned warehouse on Pearl Street. They also take their products to trade shows to sell. They make deck and patio furniture as well as greenhouses and outdoor bars.
Besides offering quality, solid wood furniture, Sue said the store is proud to offer mostly American-made products. She said a great way to keep the country working is to support our nation’s businesses. It also carries products from two Amish manufacturers.
New Frontiers, nearly four decades old, began its history on East Broadway in the early 1970s, a business born from a hobby that he enjoyed with his father, who taught Ed the trade of woodworking. In the beginning, they mostly manufactured outdoor chairs at the small storefront. Eventually, he began to make indoor furniture as well.
“He saw a need in Alton for a store,” Sue said.
New Frontiers’ inventory is updated daily, but you won’t find any pressure tactics or rush to buy.
“Nobody here works on commission,” Sue said. “We promise friendly service and no pressure from aggressive salesmen.”
For information, call (618) 465-8868 or visit www.frontierfurnishings.com.