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Photos by Kelsey Schulz
Shivers Frozen Custard owner Brian Morris stands in front of his treat destination.
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Photo by Kelsey Schulz
A sign outside of Shivers Frozen Custard.
GODFREY — Shivers Frozen Custard, 3318 Godfrey Road, is unique in its own way.
From endless desserts to the new winter menu, it has become a popular place in the area.
Two differences set Shivers apart from other treat shops; first, it’s frozen custard, not ice cream, and second, new owner Brian Morris has decided to keep Shivers open not only into the winter season, but throughout the year.
“This is one thing I knew we could do,” Morris said. “We have always had customers who have asked us to stay open throughout the winter months, but we never did. I decided to do it this year to see how it goes and to still be here for the customers.”
Deciding to stay open during the colder months is one thing, but accommodating the winter season is an entirely different matter. Morris came up with a complete winter menu to accommodate the new schedule, adding fall favorites such as pumpkin, apple dumplings and apples to the menu. He also added the popular gooey butter cake, along with creating various flavors of the Eskimo Joe, which appeals to coffee lovers.
There also is the popular “flavor of the day” for the more experimental crowd.
Doyle Beck, the original owner, operated the business from 2012 until earlier this year.
“Doyle was a fantastic guy,” Morris said. “He always used to call me ‘Mr. Shivers.’ Making desserts and creating different recipes and seeing people’s reactions are what I want to do; that is why he sold it to me.”
Since taking ownership in February, Morris has implemented several changes to the popular treat destination. He said his employees are instrumental in the business’ success, including assistant manager Meghan Voumard, who helps Morris with numerous tasks and who has worked at Shivers for six years.
“I’ve worked here since I was 15 years old and I have always liked it here,” Voumard said. “I’m in charge of a lot of different things. I do most of the interviewing as well as the hiring. I also take care of training all of the new employees every season and the scheduling.”
For Morris, change and meeting customers’ needs is a constant challenge and one he happily accepts.
“When I look on it, I realize that I never want to be comfortable with what we are doing,” he said. “I think that we can always do things better, and that’s why I never stop experimenting.”
Shivers Frozen Custard will be open into the new year with the exception of a holiday break from Dec. 20 until Jan. 2.