Photo by David Colburn
Beverly O’Cleta Roberts (left) and Wendi Wittman (right) pose in front of the Cleta’s Nutrition sign at 3004 Godfrey Road. Cleta’s is preparing to celebrate its 25th anniversary from May 17-21 with discounts, prizes, gifts and demonstrations.
In a world of dietary change, increasing allergen concerns, and the quest for natural health alternatives, Cleta’s Nutrition has stood with pride in the Alton area for a quarter century.
Family-owned and -operated from day one, Cleta’s has evolved with the demands of dietary discovery.
“The whole food industry is a lot different than when we opened,” said Beverly O’Cleta Roberts, founder and owner of Cleta’s Nutrition. “Supplements are becoming more complex and food is becoming more specific to a wider range of dietary needs and physical function.”
From May 17-21, Cleta’s Nutrition will celebrate its 25th anniversary with discounts, prizes, gifts and demonstrations by local businesses.
“We’ve got a lot more products to hand out and sample this year, and the largest supply ever of free drawings,” Roberts said enthusiastically.
Cleta’s Nutrition — named in memory of Roberts’ late mother — opened in May 1991 at 2603 State St. in Alton. Upon expanding with “God’s blessing of growth,” In just five years, Cleta’s was able to relocate in 1996 to a larger venue at its present home, 3004 Godfrey Road. From 1996 to 2003, Cleta’s had a lunchroom offering a multitude of “made-from-scratch items such as soups, salads, sandwiches, plate lunches and desserts like no other” as part of a menu formulated by Roberts’ youngest daughter, Molly. Although the lunchroom closed after the death of co-owner and food manager Jamie Hudson, the business has seen continued success and attracted many new and repeat customers.
“A lot of our education comes from our customers,” Roberts said. “Customer testimonials are what help us help other people.”
She said many customers seek supplements that help alleviate pain, promote weight management and support memory and the immune system.
“People are looking for cleaner products; cleaner foods with simpler ingredients,” she said.
Cleta’s offers gluten-free and dairy-free items, as well as products for health, beauty and aromatherapy.
Roberts’ eldest daughter, Wendi Wittman — self-described as “Junior Boss” on her business card — has “picked up the torch of managing the business,” and both Roberts and Wittman consider Jennifer Rulo a “valuable addition to Cleta’s Nutrition.” Cleta’s also would like to recognize massage therapist Sherry Adams for several years of service at the location.
As the business approaches its silver anniversary, Roberts contemplates its future.
“We lay a lot at the Lord’s feet as far as the future of the business is concerned,” she said. “The bottom line is that we want to help people help themselves by using natural products for their health, and to understand the unique nature of the body’s capability to repair and rebuild.”
Cleta’s Nutrition is open 9 a.m. to 5:30 p.m. Tuesday through Friday and 9 a.m. to 4 p.m. Saturday. For information, call (618) 466-1659 or visit Cleta’s Nutrition on Facebook.