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Photo by Diane Cox
Members of the RiverBend Growth Association and Godfrey Mayor Michael McCormick stand with Doyle Beck, Joy Beck and grandsons Elijah and Noah to cut the ribbon on the new Godfrey location of Little Caesars Pizza on Godfrey Road.
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Photo by Diane Cox
Doyle Beck of Godfrey, owner of the new Little Caesars Pizza on Godfrey Road, holds one of the first pizzas prepared in the new location. Beck celebrated the grand opening with a ribbon-cutting ceremony on Feb. 1, just before the 10:30 a.m. opening.
GODFREY — Godfrey resident Doyle Beck and his wife, Joy, welcomed guests for a ribbon-cutting ceremony Feb. 1 at their new Little Caesars Pizza location at 5216 Godfrey Road in the former Sonic building.
“This is a family-run location,” Beck said. “Our children and some of their friends are working at our new Godfrey location. Being residents of Godfrey ourselves, people know us well. When our customers arrive they will get the friends and family atmosphere and service. We hope that a great product and our attention to detail will bring them back time and again.
“We have been so blessed,” Beck said. “This location has taken a lot of hard work, but with the grace of God, we are finally seeing this day come. Our children have decided that they want to eventually take over the family business. I have a son, a daughter and a son-in-law here today. I know our Little Caesars franchises will be in good hands when my wife and I choose to retire.”
Just in time for Super Bowl 50, Beck remembers the long road it took to get the new location up and running after suffering a major loss with his Ferguson, Mo., location during riots in 2014.
“This was a long process that has taken over half a year to get us to where we are today,” Beck said. “We couldn’t be more thrilled to open the doors and start welcoming guests. Super Bowl Sunday is such a busy day for pizza establishments. We really wanted to be open and ready to serve fans before the big game.”
Setting themselves apart from other Little Caesars branches, the Godfrey location features a drive-through window so customers can stay in their vehicles.
“We thought it would be a great help to some of our customers,” Beck said. “It could be raining, snowing, hot or cold and our customers can still get their pizza while they stay comfortable in their car. We want our customers to not only love our pizza, we want to be convenient for them. If our drive-through window helps a mother with a car full of little ones, then mission accomplished. It’s so much easier to drive up to the window for pizza than unbuckle car seats and keep track of little ones. I know; I’ve been there, too.”
The Godfrey location is open from 10:30 a.m. to 10 p.m. seven days per week.
Beck owns Little Caesars locations in Ferguson, Mo., Godfrey and Wood River.
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