Photo by Danette M. Watt
Brad Beck and Atlantis Pools owner Jon Wooden inspect the new fiberglass pool line that just arrived. Beck is the outgoing Sportsmen’s Club president.
GODFREY | Quality and teamwork.
Those two principles put Brad Beck in good standing in his 24-year career at Anheuser-Busch and will no doubt do the same in his new career as project manager at Atlantis Pools in Alton.
Beck, 50, even tapped into them during his two-year stint as president of the Alton-Wood River Sportsmen’s Club.
“Just like president of the club, my job (at Atlantis) is about customer service,” Beck said. “I worked with the club members to make sure everyone was happy. It’s the same as Atlantis.”
Beck knew Atlantis Pools owner Jon Wooden through his side business doing underwater pool repairs.
After Atlantis Pools grew to three locations, he was brought on board. When a pool is sold, Beck is the customer’s contact — from ground-breaking through construction.
“Building a pool is like building a house,” Beck said. “Customers panic when they see a huge pile of dirt and a backhoe in their back yard. My goal is making the highest-quality product to ensure customer satisfaction.”
Beck had the same focus on quality and customer satisfaction as the club’s president.
“My biggest accomplishments at the club were making it fun again and getting members involved,” he said.
That’s putting them in a nutshell.
Specifically, Beck was instrumental in getting the clubhouse and Lakeside Lounge renovated, almost doubling the membership and setting the club on a path to profitability through musical events. He started the club’s summer Music Fest in August 2013 and brought in the Coors Light 6 Pack Concert Series.
“That brought the club to the forefront of the community,” he said. “I did it by being there all the time and constantly promoting in print and online.”
Beck “worked” at the club 60 to 70 hours a week. The job is not for pay, of course, but nonetheless, Beck put in plenty of overtime. For a while, there was an effort to change the bylaws to let him stay another year, but that didn’t go through.
“I have some unfinished business,” he said. “I wanted to improve the service and menu in the restaurant. At one time, you couldn’t get a membership (at the club). There was a waiting list. Our goal is to get back to that point.”
Alan Medford, 49, became the newly installed president because of his “hard work and commitment” to the club. He plans to continue Beck’s work.
“We’re making it a priority to get our membership back up,” Medford said. “We have about 860 members; it used to be 2,500. It’s been rough times for all of us but we’re cutting costs and are in better shape financially now.”
Medford’s been a member for seven years and joined because he loves the outdoors.
“I love to fish and hunt and the camaraderie is great,” he said. “The members are hard-working, good people. I knew with the club’s family-oriented atmosphere, it would be good place to take the kids.”
Many people don’t realize the 80-acre Godfrey property is just one part of the club. About an hour north of Godfrey lies 900 acres available for fishing, camping and hunting, equipped with a boat ramp and clubhouse with cooking facilities.
Membership ranges from $95 to $250 a year depending on the level and is currently being prorated. Associate members have access to the club and its amenities; regular members can be board members and also can use the Pleasant Hill facilities.