GRANITE CITY — Veronica Coleman, financial adviser for Edward Jones in Granite City, has been selected as the 2015 auxiliary board of directors chair for the Tri-Cities Area Division of United Way of Greater St. Louis. Coleman has been a strong supporter of United Way for several years.
“Serving the community through United Way allows me to do what I’ve always loved doing — impacting people’s lives for the better,” Coleman said. “I’m honored to take on the challenge of serving as board chair and am excited about increasing board engagement on how we can best use our collective resources to help local people in the Granite City area.”
Coleman began volunteering with United Way in 2011 on an allocations panel, which reviews United Way partner agencies and distributes campaign funds, and as a member of the auxiliary board of directors. Her involvement over the past four years has increased, serving as the allocations chair in 2013, a member of the auxiliary board’s executive committee since 2013 and as the auxiliary board vice chair in 2014. With her new role as the 2015 Tri-Cities Area Division board chair, Coleman will serve on United Way of Greater St. Louis’ board of directors and executive committee, too.
“Veronica is the perfect example of the wonderful individuals we have in this community dedicated to making a lasting difference,” said Dayna Stock, vice president of regions and special initiatives, United Way of Greater St. Louis. “Her giving heart and impeccable leadership will make for a tremendous year in our efforts to help people live their best possible lives.”
Coleman began working at Edward Jones seven years ago, starting off in the home office transition program. In 2009, she moved to the Granite City office and continues to run the branch as a financial adviser. During her time with Edward Jones, Coleman has also assisted with female financial adviser talent acquisition and mentoring new female associations for the organization.
Prior to Edward Jones, Coleman worked with St. Louis City Family Court building positive relationships with children in the truancy and drug units. Her focus was to help kids get back on the road to rehabilitation and to be productive, active and accountable community members.
Coleman serves as a member of the Southwestern Madison County Chamber of Commerce, the National Black MBA Association and the National Sales Network. She is actively involved with her church and enjoys attending her 16-year-old son’s lacrosse games.