GODFREY – As the shades of winter gray make way for the colorful vistas of spring, the village of Godfrey is preparing a “kickoff” event to unveil a new branding campaign.
The purpose of this campaign is to focus attention on the economic growth and quality of life the village offers existing and potential residents and businesses. Having completed a yearlong project that included a review of Godfrey’s many attributes, the village will reveal the branding initiative.
Community and business leaders, developers and citizens are invited to discover ways in which individuals and groups can communicate the qualities that make Godfrey a great place for living, working and doing business.
“We have made an investment to develop an effective way to promote Godfrey, and we want this event to both inform and build excitement about the positive future for our community,” said Monica Bristow, brand chairman of Godfrey’s Community Planning, Economic Development and Infrastructure Committee.
Mayor Mike McCormick said the purpose of this comprehensive branding and marketing program is “to promote smart growth.”
The evening will include Flavors of Godfrey, which will showcase fare of Godfrey’s restaurants. Another highlight will be featured speaker, “Mitch” Meyers, the creator and brand manager for the famed Spuds MacKenzie dog of the Bud Light branding campaign. She will share her expertise about the importance of branding as it relates to community development.
The event will be held Tuesday, March 10, at the Hatheway Cultural Center on the campus of Lewis and Clark Community College. Registration will begin at 5:45 p.m. with Flavors of Godfrey beginning at 6 p.m. The presentation to introduce Godfrey’s new brand will start at 7 p.m. While invitation is open to the public, reservations are strongly encouraged. For information, call (618) 466-3324; for reservations, call (618) 467-2290.