Because so many Greater Alton residents expressed a desire for coverage of local news, local sports and local events, Today’s AdVantage became AdVantage News. We built for you a better local newspaper. Your overwhelming response and support have empowered us. We are even more grateful for the thousands who have subscribed.
All the while, we have continued to publish our midweek shopper that is mailed to all local residences. As you know, this 27-year-old publication is solely supported by our local advertisers.
When we began this endeavor, we knew we would be required to remain flexible so as to tweak our product to suit the demands of both our loyal subscribers and our advertisers. Many of you have heard talk of changes in store at the AdVantage, and now “the cat is out of the bag.” That being said, here is how AdVantage News is evolving:
AdVantage News will continue to publish local content in the new attractive format subscribers love, but it will not be delivered to your driveway in red bags on the weekend.
In response to our local advertisers’ overwhelming preference to reach every Greater Alton household, we will now mail the new AdVantage News to you FREE OF CHARGE, beginning April 18-20. This will replace the midweek shopper you usually receive in your mailbox.
What will not change is the coverage you have come to expect from our publication. We will still have our great local sports coverage, informative articles regarding what is going on in the communities in which we work and play, and entertaining and inspirational features about our friends and neighbors ... stories about what they have achieved, obstacles they have overcome, and how they help make Greater Alton a fantastic place to live. We will still deliver the latest news from Greater Alton’s city and village leaders, and will continue to be your source for information about local business.
What about the loyal subscribers who have paid for AdVantage News? As an act of good will, we will be refunding, in full, all paid subscriptions. Subscribers: there is nothing for you to do. We will credit back your credit card or mail you a refund check over the next couple of weeks.
Now that EVERYONE will be receiving the new AdVantage News (in the mail), we ask for your continued support, encouragement and feedback. Even more so, we ask you to patronize our advertisers and tell them you see their ads in AdVantage News.