EDWARDSVILLE – SIUE Senior Associate Athletic Director for External Affairs Jason Coomer has been identified as a finalist for the Athletics Director position at fellow Ohio Valley Conference member Austin Peay.
Coomer is one of four finalists for the position. Austin Peay’s search for a new AD began in April when Derek van der Merwe was promoted within the University. APSU is scheduled to begin interviewing candidates in early July.
“Like all of our family members here at SIUE we want Jason to reach his full potential,” SIUE Director of Athletics Dr. Brad Hewitt said. “He is qualified and deserving of the opportunity. It would be a significant loss for our department, but a great step for Jason.”
Originally hired at SIUE in October 2008, Coomer has been the Senior Associate Director of Athletics for External Affairs since 2012 and has been active in nearly every area of Cougar Athletics. He has direct oversight of SIUE’s corporate partnership program, marketing, ticketing, licensing, sports information, and broadcasting. Coomer serves as the program administrator for men’s basketball, wrestling, and men’s and women’s tennis.
Coomer oversaw the launch of SIUE’s first-ever online merchandise store – shopsiuecougars.com. SIUE enjoyed a record-setting year in royalties through merchandising in 2015. In FY14, merchandise royalties increased by 18 percent, yielding a total retail impact of $674,000. Coomer has been very active in promoting the sales of SIUE merchandise to local and national retailers with SIUE licensing revenue hitting an all-time high during his tenure.
A former student-athlete, Coomer played tennis and completed his undergraduate degree at Southern Indiana. He holds a master’s in sports management from The Ohio State University. In 2013, Coomer completed the prestigious Sports Management Institute (SMI) executive training program.
The three other finalists for the position are Ryan Ivey, athletic director at Texas A&M University-Commerce, Dr. Roderick D. Perry, deputy director of athletics at Wright State University, and Jim Sarra, deputy director of athletics at the University of Texas at San Antonio.