About Us

AdVantage is the hyper-local news source for the Riverbend area, servicing the Alton, Godfrey, Hartford, Bethalto, and Granite City areas and everywhere in between.

AdVantage uses a combination of online, e-mail and print publication services to deliver community news, events, people profiles, local business happenings, and more. In addition, it offers exclusive columns, comics and other features you will find nowhere else!

AdVantage is available through the mail and coming right into your inbox, entitling readers to a weekend print publication, daily email news updates, and access to the AdVantage website featuring news 24/7!

AdVantage, formerly Today's AdVantage, is a group of community publications with combined direct mailed circulation to more than 78,000 households. AdVantage is published from headquarters in Godfrey, Illinois, a suburb of St. Louis, Missouri. The circulation is in Madison County in Southwestern Illinois, just north of the confluence of the Mississippi and Missouri Rivers.

Display and classified advertising are a large part of this free-distribution publication delivered mid-week by the United States Postal Service to thirteen communities.



• Eric McRoy, vice president
Eric is responsible for operational, strategic and financial success of AdVantage. Since 1986, he has worked his way through every department at the former Today’s AdVantage, and what is now known as AdVantage.


• Leigh Ann McRoy, office manager



  • Erin Spain, account manager
  • Pat Taulbee, account manager
  • Sharon McRoy, account manager
  • Dana Angle, account manager




• Fred Pollard, managing editor
Fred contributes a combination of city and government news, entertainment features, business profiles, and people spotlights for the paper. Before joining AdVantage, Fred spent nearly a decade at The Telegraph in Alton, working his way up from customer service to reporter to editor.


• Jason White, copy editor
Jason provides a variety of duties at AdVantage, serving as copy editor and also posting stories, press releases and breaking news on the newspaper website on a regular basis. He contributes feature stories as needed, and brings his nearly 15 years of experience as an editor at The Telegraph to the already talented editing team.


• Bill Roseberry, sports coordinator
Bill comes from another local publication, the Edwardsville Intelligencer, where he spent almost 10 years, four of those as sports editor. Bill contributes a variety of sports stories, as well as his weekly editor's column. He also helps with editorial features.


• Theo Tate, reporter


Editorial contributors

Louise Jett
Frank Prager
Denny Patterson
Cynthia M. Ellis
Danette Watt




• Angie Fulgham, production manager


• Missy Long, creative director